Velora Atelier
DESIGN YOUR OWN
SPICE BLEND.
WE MAKE IT REAL.
Velora is a spice house. Atelier is the part of Velora where you create the blend instead of buying ours — fifteen ingredients, your proportions, your name on the label, blended and shipped by us.
Free to design · Finished bottle from £24 · No account needed to start
In plain terms
WHAT IT IS
A design tool from Velora, a spice house. You decide how much of each ingredient goes into a seasoning blend — no cooking, no chemistry, no experience needed.
WHAT YOU GET
A real 75g bottle of your blend, weighed and mixed by Velora, with your blend name and your name printed on the label.
WHAT IT COSTS
£24 for a finished bottle. Designing, saving and refining formulas online is free — you only pay when you order.
The five steps
01
CHOOSE.
Start from The Velora Fifteen — the fifteen ingredients every Atelier blend is built from.
02
BLEND.
Move the proportions until the balance of heat, smoke, sweetness, salt and herbs is yours. Atelier keeps the formula at exactly 100%.
03
TASTE.
Optional. Order the Atelier Kit (£49) and test your formula on real food at home before committing.
04
NAME.
Name the blend. It appears live on the bottle as you type.
05
MAKE IT REAL.
Order it. We weigh, blend, label and ship it to you.
Steps 01, 02, 04 and 05 happen online in a single flow. Step 03 is optional.
The Velora Fifteen
FIFTEEN INGREDIENTS.
YOUR FORMULA.
Every Atelier creation begins with the same approved palette: heat, smoke, sweetness, salt, herbs, brightness, earth and savoury depth. Everyone starts in the same place. No two formulas have to end in the same place.
See the Fifteen in detailTwo ways to create
Free · online
DIGITAL ATELIER
Build your formula in the browser with a live flavour profile, guidance from Velora Balance and saved versions. Nothing to buy until you order the bottle.
Start digital£49 · shipped to you
ATELIER KIT
All fifteen ingredients, measuring spoons, a blending vessel and formula cards. Mix, cook, taste, adjust — then enter your winning formula online in parts.
Discover the kitIncludes £10 credit toward your first bottle
Optional next step
Keep it private, or launch it to the world.
Every creation is yours and private by default. If you want an audience, you can apply to publish through Velora Creators — your blend gets a product page, other people can buy it or remix it, and you earn royalties on eligible sales.
Questions people ask first
Do I need to know anything about spices?
No. Atelier shows a live flavour profile as you build, and Velora Balance flags things like too much salt or not enough savoury depth, with a suggested fix. You can also start from a guided direction — smoky, fiery, herbal, sweet — and adjust from there.
Why only fifteen ingredients?
Limitation creates character. Fifteen approved ingredients cover smoke, heat, sweetness, salt, herbs, brightness, earth and savoury depth, and let us guarantee food safety, consistency and allergen accuracy on every blend we make.
Is it actually made, or is it just a picture?
It is made. Velora blends your formula to your exact percentages, labels it with your blend name and ships it as a finished product.
Do I have to buy the Kit?
No. The Kit is for people who want to taste and adjust physically before ordering. It includes all fifteen ingredients, measuring tools and formula cards, and comes with £10 credit toward your first finished bottle.
Can other people buy my blend?
Only if you want them to. Every creation is private by default. If you choose to apply, eligible blends can be published through Velora Creators and earn royalties on sales.
How are allergens handled?
Structurally. Allergens are derived from the ingredients in your formula, not typed in by hand — any blend containing Mustard Powder is always declared as containing mustard.
Atelier pricing, kit contents and formulation ranges are prototype content pending professional food-safety validation.