Velora Creators
MAKE IT.
NAME IT.
LAUNCH IT.
Create your own spice.
Test it in your kitchen.
Turn it into a real Velora product.
Share it with your audience.
And earn creator royalties when eligible bottles are sold.
T&Cs apply.
YOUR RECIPE COULD BECOME
SOMEONE ELSE’S FAVOURITE SPICE.
Most brands ask creators to advertise someone else’s product. Velora lets creators make their own.
You choose the direction. You test it. You refine it. You name it.
Velora turns your finished formula into a real product.
If approved for the Velora Creator Programme, your spice can be listed on Velora for other customers to purchase. You can then earn creator royalties on eligible sales.
T&Cs apply.
The creator journey
Ten steps. One bottle with your name on it.
STEP 01
GET THE KIT
Order the Velora Atelier Kit.
Inside: the Velora Fifteen — the same fifteen foundational ingredients available inside the digital Atelier.
Use the kit to physically experiment at home.
STEP 02
MIX.
Try combinations. Change proportions.
Add more heat. Reduce sweetness. Increase smoke.
Taste it on actual food. Keep experimenting.
STEP 03
TASTE.
This is important. Velora is not asking creators to launch a blend they have never tasted.
Cook with it: steak, chicken, vegetables, potatoes, BBQ — whatever suits the formula.
STEP 04
PERFECT IT.
Version 1. Version 2. Version 3. Version 7.
Keep going until you would genuinely recommend it to someone else.
Record the final formula.
STEP 05
BUILD IT ONLINE.
Enter the proportions of your final blend in the Atelier.
The Atelier converts the formula into a production-ready percentage.
See aroma, heat, sweetness, smoke and savoury balance. Then finalise.
STEP 06
NAME IT.
Give your spice an identity: BLACKOUT. THE SUNDAY RUB. GOLDEN HOUR. FIREHOUSE. MIDNIGHT.
Or your own name or brand, where permitted.
See the name appear on a digital Velora bottle.
STEP 07
ORDER YOUR FIRST BOTTLE.
Make the creation real. Purchase the first physical bottle.
This activates your spice.
STEP 08
APPLY TO LAUNCH.
Eligible creators can apply to publish their product through Velora Creators.
Velora reviews formula, food safety, ingredient availability, allergen declaration, name, creator eligibility and Creator Programme terms.
Approved products can then go live.
STEP 09
SHARE IT.
Every published creator receives a public product page, creator profile, shareable product visuals, social links, analytics, sales tracking and a creator dashboard.
Post: “I created my own spice.” Invite followers to taste it.
STEP 10
EARN.
When eligible customers purchase your published spice, earn creator royalties according to the current Velora Creator Programme terms.
Earn on eligible sales. T&Cs apply.
DON’T PROMOTE SOMEONE ELSE’S SPICE.
CREATE YOUR OWN.
A creator partnership usually starts with a product that already exists.
Velora starts with a blank formula.
You create the product first. Then you create the audience around it.
The Velora Fifteen
15 ingredients. Your formula.
Black Pepper
Smoked Paprika
Sweet Paprika
Cumin
Coriander
Garlic Powder
Onion Powder
Chilli
Oregano
Thyme
Sumac
Sea Salt
Fennel
Brown Sugar
Mustard PowderEvery Atelier V1 creator begins with the same ingredient palette. The creativity comes from combination, proportion, purpose, testing and identity.
Velora Atelier Kit
TEST BEFORE YOU LAUNCH.
The entire Velora Fifteen delivered to your home. Mix. Cook. Taste. Adjust. Perfect. Then turn your winning formula into a finished Velora product.
Prototype price £45–£55 · includes £10 Atelier credit toward your first finished custom bottle
Order the kitExample creator story — demo data
Meet @alexcooks.
Alex wanted a smoky steak seasoning with sweetness, but less salt than typical BBQ rubs.
TEST 01
Too sweet.
TEST 03
Needed more pepper.
TEST 06
Added sumac for brightness.
FINAL
BLACKOUT.
Final formula
BLACKOUT
Black PepperSmoked PaprikaGarlicBrown SugarMustardSumacChilli
Contains: mustard
Blackout was activated, published and shared. Customers can now order the finished formula. All figures shown on this page are demo data.
What a creator receives
A real, physical product.
Velora Atelier
BLACKOUT
By Alex
75g
Public product page
Creator name
Formula profile
Best with
Ingredients
Allergens
Price
Reviews
Share
Remix
My Creator Studio — demo data
BLACKOUT
Bottles sold
128
Product views
4,910
Conversion
2.6%
Shares
372
Remixes
41
Eligible royalties
£184.32
Pending payout
£64.51
Demo data — figures shown are illustrative prototype content.
BUILT TO BE SHARED.
When a creator launches a spice, Velora generates premium social assets automatically. Only genuine milestone numbers are used in production.
Velora Creators
I made my own spice.
BLACKOUT
by @alexcooks
Velora Atelier
Taste mine →
Velora Creators
My spice is officially live.
BLACKOUT
Velora Creators
Velora Creators
100 bottles sold.
BLACKOUT
by @alexcooks
Why creators may care.
Own the product
You're not simply posting someone else's seasoning.
Tell the story
Your followers can watch the product evolve from test blend to launch.
Earn from eligible sales
Creator royalties align the creator and Velora around product success.
Build something reorderable
Spice is consumable. If customers love it, they may come back for another bottle.
The whole story
- 01Order the kit
- 02Test your ideas
- 03Taste them
- 04Perfect one
- 05Build it at veloraspice.com
- 06Name it
- 07Order your first bottle
- 08Activate it
- 09Apply to publish
- 10Share it
- 11Customers buy it
- 12Earn creator royalties on eligible sales
T&Cs apply.
Want to see what people are already making?
Browse Velora CreationsFounding creators.
See their creations@marcosfire
Marco
Cooks over live fire most weekends. Believes a steak seasoning should smell like the grill before it hits it.
@amarakitchen
Amara
West African pantry, British kitchen. Builds blends around heat that keeps its flavour.
@junoeats
Juno
Vegetables first. Citrus, herbs and salt in exactly the right order.
Published through the programme.
Studio
Published creators get Creator Studio: sales, royalties on eligible sales, views, shares and remixes in one place.
Open Creator StudioCreator FAQ.
Do I need a large following?
No. Velora Creators is open to genuinely good ideas, not only large audiences, subject to programme requirements.
Do I have to buy the Atelier Kit?
Not necessarily. Creators can build digitally. The kit allows physical testing and is strongly recommended before publishing a product.
Do I have to buy my first bottle?
Yes. A creation must be physically activated before it becomes eligible for public listing.
Can I keep my blend private?
Yes. Creating something does not require publishing it.
How do I make money?
Approved creators may earn royalties on eligible sales under the current Creator Programme terms. T&Cs apply.
How much do I earn?
Royalty rates and eligible sales are defined in the current Creator Programme terms.
Can I change my formula after launch?
Major formula changes create a new version. Historic customer orders remain linked to the formula version they purchased.
Can any spice be included?
No. Velora Atelier V1 uses the Velora Fifteen.
What if my spice contains mustard?
The product automatically carries the appropriate allergen declaration.
CREATE THE SPICE
ONLY YOU WOULD MAKE.
Creator royalties, publication and eligibility are subject to the current Velora Creator Programme terms and Velora’s discretion.